An Introduction to Quantitative Methods for Business Research
John Dwyer and Souad SlymanThis book has been prepared for business students who need to apply basic quantitative methods effectively in the real world of business. All of the exercises and problems are drawn from business scenarios, with sketch solutions provided. On successful completion of material in this book, the learner will understand different research methodologies with a quantitative emphasis, know how to conduct a literature review of quantitative resources, be able to present a quantitative-based research proposal and be able to contribute to quantitative methods research groups and seminars. RRP £34.99. Price discounted for a limited period.